{"id":6431,"date":"2015-05-18T21:58:25","date_gmt":"2015-05-18T16:58:25","guid":{"rendered":"http:\/\/umid.zn.uz\/?p=6431"},"modified":"2015-12-29T00:52:31","modified_gmt":"2015-12-28T19:52:31","slug":"what-is-advertisement-%d0%be%d1%87%d0%b8%d2%9b-%d0%b4%d0%b0%d1%80%d1%81-%d0%b8%d1%88%d0%bb%d0%b0%d0%bd%d0%bc%d0%b0%d1%81%d0%b8","status":"publish","type":"post","link":"https:\/\/idum.uz\/ru\/archives\/6431","title":{"rendered":"\u00abWhat is advertisement?\u00bb  \u043e\u0447\u0438\u049b \u0434\u0430\u0440\u0441 \u0438\u0448\u043b\u0430\u043d\u043c\u0430\u0441\u0438"},"content":{"rendered":"<p style=\"text-align: justify\"><span style=\"font-family: Times New Roman,Times,serif\">\u0416\u0438\u0437\u0437\u0430\u0445 \u0412\u0425\u0422\u0411\u0433\u0430 \u049b\u0430\u0440\u0430\u0448\u043b\u0438 \u00ab\u0423\u043c\u0438\u0434\u00bb \u0418\u0445\u0442\u0438\u0441\u043e\u0441\u043b\u0430\u0448\u0442\u0438\u0440\u0438\u043b\u0433\u0430\u043d \u0434\u0430\u0432\u043b\u0430\u0442 \u0443\u043c\u0443\u043c\u0442\u0430\u044a\u043b\u0438\u043c \u043c\u0430\u043a\u0442\u0430\u0431 \u0438\u043d\u0442\u0435\u0440\u043d\u0430\u0442\u0438 \u0438\u043d\u0433\u043b\u0438\u0437 \u0442\u0438\u043b\u0438 \u045e\u049b\u0438\u0442\u0443\u0432\u0447\u0438\u0441\u0438 \u0421\u043e\u0434\u0438\u049b\u043e\u0432 \u041d\u0430\u0441\u0438\u043c \u0425\u0443\u0441\u0430\u043d\u0431\u043e\u0435\u0432\u0438\u0447 <span style=\"font-family: Times New Roman,Times,serif\">\u0410\u041a\u0422 \u0451\u0440\u0434\u0430\u043c\u0438\u0434\u0430<\/span> <span style=\"font-family: Times New Roman,Times,serif;font-weight: bold\">\u00abWhat is advertisement?\u00bb <\/span><span style=\"font-family: 'Times New Roman', 'Times', serif\">\u043d\u043e\u043c\u043b\u0438<\/span> <\/span><span style=\"font-family: Times New Roman,Times,serif\">\u043e\u0447\u0438\u049b \u0434\u0430\u0440\u0441 \u045e\u0442\u0434\u0438. \u049a\u045e\u0439\u0438\u0434\u0430 \u0443\u0448\u0431\u0443 \u043e\u0447\u0438\u049b \u0434\u0430\u0440\u0441\u0434\u0430\u043d \u043e\u043b\u0438\u043d\u0433\u0430\u043d \u0444\u043e\u0442\u043e\u0436\u0430\u043c\u043b\u0430\u043c\u0430\u043b\u0430\u0440\u043d\u0438 \u0432\u0430 \u0434\u0430\u0440\u0441 \u0438\u0448\u043b\u0430\u043d\u043c\u0430\u0441\u0438\u043d\u0438 \u044e\u043a\u043b\u0430\u0431 \u043e\u043b\u0438\u0448\u0438\u043d\u0433\u0438\u0437 \u043c\u0443\u043c\u043a\u0438\u043d.<\/span><\/p>\n<p><!--more--><\/p>\n<hr \/>\n<p style=\"text-align: center\"><span style=\"font-family: Times New Roman,Times,serif;font-weight: bold\">Lesson Plan for the 9th Grades<\/span><\/p>\n<p><span style=\"text-decoration: underline\"><span style=\"font-family: Times New Roman,Times,serif;font-weight: bold\">Theme:<\/span><\/span> <span style=\"font-family: Times New Roman,Times,serif\">Debates<br \/>\n<\/span><span style=\"text-decoration: underline\"><span style=\"font-family: Times New Roman,Times,serif;font-weight: bold\">Skills to be developed:<\/span><\/span> <span style=\"font-family: Times New Roman,Times,serif\">Reading, speaking, writing, listening<br \/>\n<\/span><span style=\"text-decoration: underline\"><span style=\"font-family: Times New Roman,Times,serif;font-weight: bold\">Class management:<\/span><\/span> <span style=\"font-family: Times New Roman,Times,serif\">Plenary, Individual work, Group work, Pair work<br \/>\n<\/span><span style=\"text-decoration: underline\"><span style=\"font-family: Times New Roman,Times,serif;font-weight: bold\">Teacher:<\/span><\/span> <span style=\"font-family: Times New Roman,Times,serif\">Nasim Sadikov<\/span><\/p>\n<p style=\"text-align: center\"><span style=\"font-family: Times New Roman,Times,serif;font-weight: bold\">Aims: <\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"text-decoration: underline\"><span style=\"font-family: Times New Roman,Times,serif;font-weight: bold\">Educational aim:<\/span><\/span> <span style=\"font-family: Times New Roman,Times,serif\">To help pp to improve personal qualities like behavior, education etc. to improve pp\u00a0 political knowledge, to form their developing skills and abilities.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"text-decoration: underline\"><span style=\"font-family: Times New Roman,Times,serif;font-weight: bold\">Developing aim:<\/span><\/span> <span style=\"font-family: Times New Roman,Times,serif\">develop pupils\u2018personal skills, English learning, motivational skills, develop pupils\u2018 self educational skills, communicative skills.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"text-decoration: underline\"><span style=\"font-family: Times New Roman,Times,serif;font-weight: bold\">Upbringing aim:<\/span><\/span> <span style=\"font-family: Times New Roman,Times,serif\">T should help pp to improve their knowledge, experience. Teach pupils new grammar rules, new words, improve their listening, reading, oral speech and writing skills.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"text-decoration: underline\"><span style=\"font-family: Times New Roman,Times,serif;font-weight: bold\">Objectives:<\/span><\/span> <span style=\"font-family: Times New Roman,Times,serif\">To help pupils to practice their knowledge about advertisement by Debates activity. To give an opportunity to pupils to express their ideas free in groups.\u00a0 To give pupils an opportunity to work in groups cooperatively.<\/span><\/p>\n<p><span style=\"text-decoration: underline\"><span style=\"font-family: Times New Roman,Times,serif;font-weight: bold\">Materials:<\/span><\/span> <span style=\"font-family: Times New Roman,Times,serif\">Books, cards, pictures, letters, projector, \u201cNow board\u201d<\/span><\/p>\n<p><a href=\"http:\/\/yangilik.zn.uz\/files\/2015\/05\/\u043e\u0447\u0438\u043a-\u0434\u0430\u0440\u0441.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1311\" src=\"http:\/\/yangilik.zn.uz\/files\/2015\/05\/\u043e\u0447\u0438\u043a-\u0434\u0430\u0440\u0441.png\" alt=\"\u00abWhat is advertisement?\u00bb  \u043e\u0447\u0438\u049b \u0434\u0430\u0440\u0441\u0433\u0430 \u0430\u0436\u0440\u0430\u0442\u0438\u043b\u0433\u0430\u043d \u0432\u0430\u049b\u0442\" width=\"573\" height=\"697\" \/><\/a><\/p>\n<p style=\"text-align: center\"><a href=\"http:\/\/umid.zn.uz\/files\/2015\/05\/\u041d\u0430\u0441\u0438\u043c_\u0421\u0430\u0434\u0438\u043a\u043e\u0432_open_lesson-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6434\" src=\"http:\/\/umid.zn.uz\/files\/2015\/05\/\u041d\u0430\u0441\u0438\u043c_\u0421\u0430\u0434\u0438\u043a\u043e\u0432_open_lesson-2.jpg\" alt=\"\u041e\u0447\u0438\u049b \u0434\u0430\u0440\u0441\u0434\u0430\u043d \u0444\u043e\u0442\u043e\u043b\u0430\u0432\u04b3\u0430\" width=\"700\" height=\"525\" \/><\/a><\/p>\n<p><a href=\"http:\/\/yangilik.zn.uz\/files\/2015\/05\/\u041d\u0430\u0441\u0438\u043c_\u0421\u0430\u0434\u0438\u043a\u043e\u0432_open_lesson-5.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1313\" src=\"http:\/\/yangilik.zn.uz\/files\/2015\/05\/\u041d\u0430\u0441\u0438\u043c_\u0421\u0430\u0434\u0438\u043a\u043e\u0432_open_lesson-5.jpg\" alt=\"\u041e\u0447\u0438\u049b \u0434\u0430\u0440\u0441\u0434\u0430\u043d \u0444\u043e\u0442\u043e\u043b\u0430\u0432\u04b3\u0430 - 2\" width=\"700\" height=\"525\" \/><\/a><\/p>\n<p><a href=\"http:\/\/yangilik.zn.uz\/files\/2015\/05\/\u041d\u0430\u0441\u0438\u043c_\u0421\u0430\u0434\u0438\u043a\u043e\u0432_open_lesson-3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1314\" src=\"http:\/\/yangilik.zn.uz\/files\/2015\/05\/\u041d\u0430\u0441\u0438\u043c_\u0421\u0430\u0434\u0438\u043a\u043e\u0432_open_lesson-3.jpg\" alt=\"\u041f\u0440\u043e\u0435\u043a\u0442\u043e\u0440 \u0451\u0440\u0434\u0430\u043c\u0438\u0434\u0430 \u045e\u049b\u0443\u0432\u0447\u0438\u043b\u0430\u0440\u0433\u0430 \u0432\u0438\u0434\u0435\u043e\u043b\u0430\u0440 \u049b\u045e\u0439\u0438\u043b\u0434\u0438\" width=\"700\" height=\"525\" \/><\/a><\/p>\n<div id=\"attachment_1315\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/yangilik.zn.uz\/files\/2015\/05\/\u041d\u0430\u0441\u0438\u043c_\u0421\u0430\u0434\u0438\u043a\u043e\u0432_open_lesson-4.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1315\" class=\"size-full wp-image-1315\" src=\"http:\/\/yangilik.zn.uz\/files\/2015\/05\/\u041d\u0430\u0441\u0438\u043c_\u0421\u0430\u0434\u0438\u043a\u043e\u0432_open_lesson-4.jpg\" alt=\"\u040e\u049b\u0443\u0432\u0447\u0438\u043b\u0430\u0440 \u0433\u0443\u0440\u0443\u04b3\u043b\u0430\u0440\u0433\u0430 \u0431\u045e\u043b\u0438\u043d\u0433\u0430\u043d \u0445\u043e\u043b\u0434\u0430 \u0438\u0448\u043b\u0430\u0448\u0434\u0438\" width=\"700\" height=\"525\" \/><\/a><p id=\"caption-attachment-1315\" class=\"wp-caption-text\">\u040e\u049b\u0443\u0432\u0447\u0438\u043b\u0430\u0440 \u0433\u0443\u0440\u0443\u04b3\u043b\u0430\u0440\u0433\u0430 \u0431\u045e\u043b\u0438\u043d\u0433\u0430\u043d \u0445\u043e\u043b\u0434\u0430 \u0438\u0448\u043b\u0430\u0448\u0434\u0438<\/p><\/div>\n<div id=\"attachment_1316\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/yangilik.zn.uz\/files\/2015\/05\/\u041d\u0430\u0441\u0438\u043c_\u0421\u0430\u0434\u0438\u043a\u043e\u0432_open_lesson-1.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1316\" class=\"size-full wp-image-1316\" src=\"http:\/\/yangilik.zn.uz\/files\/2015\/05\/\u041d\u0430\u0441\u0438\u043c_\u0421\u0430\u0434\u0438\u043a\u043e\u0432_open_lesson-1.jpg\" alt=\"\u040e\u049b\u0443\u0432\u0447\u0438\u043b\u0430\u0440 \u0433\u0443\u0440\u0443\u04b3\u043b\u0430\u0440\u0433\u0430 \u0431\u045e\u043b\u0438\u043d\u0433\u0430\u043d \u0445\u043e\u043b\u0434\u0430 \u0438\u0448\u043b\u0430\u0448\u0434\u0438\" width=\"700\" height=\"525\" \/><\/a><p id=\"caption-attachment-1316\" class=\"wp-caption-text\">\u040e\u049b\u0443\u0432\u0447\u0438\u043b\u0430\u0440 \u0433\u0443\u0440\u0443\u04b3\u043b\u0430\u0440\u0433\u0430 \u0431\u045e\u043b\u0438\u043d\u0433\u0430\u043d \u0445\u043e\u043b\u0434\u0430 \u0438\u0448\u043b\u0430\u0448\u0434\u0438<\/p><\/div>\n<p style=\"text-align: center\"><span style=\"font-family: Times New Roman,Times,serif;font-weight: bold\">1.Organizational moment.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-family: Times New Roman,Times,serif\">Good morning pupils. What is the date today? What is the weather like today?<\/span><\/p>\n<p style=\"text-align: center\"><span style=\"font-family: Times New Roman,Times,serif;font-weight: bold\">2. Revising some phrases and words from the last lesson.\u00a0<\/span><\/p>\n<p><span style=\"font-family: Times New Roman,Times,serif;font-weight: bold\">Questions:<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-family: Times New Roman,Times,serif\">What was our lesson about?<br \/>\nWhat does the word \u201c \u201d mean?<br \/>\nWhat is \u201cadvertising code\u201d?<\/span><\/p>\n<p style=\"text-align: center\"><span style=\"font-family: Times New Roman,Times,serif;font-weight: bold\">\u00a03. Introducing the new theme \u2013 \u00a0<\/span><span style=\"font-family: Times New Roman,Times,serif\">\u201cAdvertisement\u201d Presentation. \u201cPre \u2013 Activity\u201d<\/span><\/p>\n<p><a href=\"http:\/\/yangilik.zn.uz\/files\/2015\/05\/\u043e\u0447\u0438\u043a-\u0434\u0430\u0440\u0441-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1310\" src=\"http:\/\/yangilik.zn.uz\/files\/2015\/05\/\u043e\u0447\u0438\u043a-\u0434\u0430\u0440\u0441-2.jpg\" alt=\"\u00abWhat is advertisement?\u00bb  \u043e\u0447\u0438\u049b \u0434\u0430\u0440\u0441\" width=\"650\" height=\"421\" \/><\/a><\/p>\n<p><a href=\"http:\/\/yangilik.zn.uz\/files\/2015\/05\/\u043e\u0447\u0438\u043a-\u0434\u0430\u0440\u0441-3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1312\" src=\"http:\/\/yangilik.zn.uz\/files\/2015\/05\/\u043e\u0447\u0438\u043a-\u0434\u0430\u0440\u0441-3.jpg\" alt=\"\u00abWhat is advertisement?\u00bb  \u043e\u0447\u0438\u049b \u0434\u0430\u0440\u0441 \u0438\u0448\u043b\u0430\u043d\u043c\u0430\u0441\u0438\" width=\"650\" height=\"412\" \/><\/a><\/p>\n<p style=\"text-align: justify\"><span style=\"font-family: Times New Roman,Times,serif\">Two Sample Videos about Commercial advertisement and Social advertisement.<\/span><\/p>\n<p style=\"text-align: center\"><span style=\"font-family: Times New Roman,Times,serif;font-weight: bold\">4. Debate \u201cWhile \u2013 Activity\u201d\u00a0<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-family: Times New Roman,Times,serif\"><br \/>\nThe teacher divides pupils into 2 groups using \u201cChoose the candy\u201d activity and divides the groups. The divided groups get their names. Group 1 is Positive thinkers. Group 2 is Negative thinkers.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-family: Times New Roman,Times,serif\">The teacher explains to the divided groups that they are going to have a discussion (debate) and gives them 8 minutes to discuss the task. After the discussion in groups pupils say their ideas.<\/span><\/p>\n<p><a href=\"http:\/\/yangilik.zn.uz\/files\/2015\/05\/555.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1317\" src=\"http:\/\/yangilik.zn.uz\/files\/2015\/05\/555.jpg\" alt=\"open lesson\" width=\"680\" height=\"513\" \/><\/a><\/p>\n<p style=\"text-align: center\"><span style=\"font-family: Times New Roman,Times,serif;font-weight: bold\">5. Conclusion. \u201cPost \u2013 Activity\u201d <\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-family: Times New Roman,Times,serif\">At the end of the discussion teacher makes a conclusion. They watch videos with interviews. The videos show other pupils\u2019 and teachers\u2019 opinions about bad and good influence of advertisement.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-family: Times New Roman,Times,serif\">The teacher plays with pupils \u201cCooperation\u201d activity.<\/span><\/p>\n<p style=\"text-align: center\"><span style=\"font-family: Times New Roman,Times,serif;font-weight: bold\">6. Revising activity. Remember\u00a0<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-family: Times New Roman,Times,serif\">Questions and answers<\/span><\/p>\n<p style=\"text-align: center\"><span style=\"font-family: Times New Roman,Times,serif;font-weight: bold\">7. Estimating and giving homework<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-family: Times New Roman,Times,serif\">Exercises from page 74 (R. Murphy)<\/span><\/p>\n<p style=\"background-color: #cdffca;border: 1px solid #B5DDF4;padding: 5px;font: 15px Arial\"><img decoding=\"async\" src=\"http:\/\/umid.zn.uz\/files\/2014\/12\/download1.png\" alt=\"\u042e\u043a\u043b\u0430\u0431 \u043e\u043b\u0438\u0448\" align=\"absmiddle\" \/><span style=\"font-family: Times New Roman,Times,serif\"><a style=\"font-family: Times New Roman,Times,serif\" href=\"http:\/\/yangilik.zn.uz\/files\/2015\/05\/Advertisement.rar\">\u00a0 \u00abWhat is advertisement?\u00bb \u043e\u0447\u0438\u049b \u0434\u0430\u0440\u0441 \u0438\u0448\u043b\u0430\u043d\u043c\u0430\u0441\u0438 \u0432\u0430 \u043f\u0440\u0435\u0437\u0435\u043d\u0442\u0430\u0446\u0438\u044f\u0441\u0438\u043d\u0438 \u044e\u043a\u043b\u0430\u0431 \u043e\u043b\u0438\u0448 [4 \u043c\u0431\u0430\u0439\u0442]<\/a><\/span><\/p>\n<hr \/>\n<p><span style=\"font-family: Times New Roman,Times,serif\">\u043c\u0430\u043d\u0431\u0430: \u00a9 <\/span><a style=\"font-family: Times New Roman,Times,serif\" href=\"http:\/\/umid.zn.uz\" target=\"_blank\">www.umid.zn.uz<\/a><br \/>\n<span style=\"font-family: Times New Roman,Times,serif\">\u0421\u0430\u0439\u0442 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u043b\u0430\u0440\u0438\u0434\u0430\u043d \u0444\u043e\u0439\u0434\u0430\u043b\u0430\u043d\u0438\u043b\u0433\u0430\u043d\u0434\u0430 \u043c\u0430\u043d\u0431\u0430 \u0441\u0438\u0444\u0430\u0442\u0438\u0434\u0430 \u043a\u045e\u0440\u0441\u0430\u0442\u0438\u043b\u0438\u0448\u0438 \u0448\u0430\u0440\u0442.<\/span><\/p><div class=\"advads-abzaclardan-keyin\" style=\"margin-left: auto; margin-right: auto; text-align: center; \" id=\"advads-171461477\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-4312389010926434\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block; text-align:center;\" data-ad-client=\"ca-pub-4312389010926434\" \ndata-ad-slot=\"\" \ndata-ad-layout=\"in-article\"\ndata-ad-format=\"fluid\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u0416\u0438\u0437\u0437\u0430\u0445 \u0412\u0425\u0422\u0411\u0433\u0430 \u049b\u0430\u0440\u0430\u0448\u043b\u0438 \u00ab\u0423\u043c\u0438\u0434\u00bb \u0418\u0445\u0442\u0438\u0441\u043e\u0441\u043b\u0430\u0448\u0442\u0438\u0440\u0438\u043b\u0433\u0430\u043d \u0434\u0430\u0432\u043b\u0430\u0442 \u0443\u043c\u0443\u043c\u0442\u0430\u044a\u043b\u0438\u043c \u043c\u0430\u043a\u0442\u0430\u0431 \u0438\u043d\u0442\u0435\u0440\u043d\u0430\u0442\u0438 \u0438\u043d\u0433\u043b\u0438\u0437 \u0442\u0438\u043b\u0438 \u045e\u049b\u0438\u0442\u0443\u0432\u0447\u0438\u0441\u0438 \u0421\u043e\u0434\u0438\u049b\u043e\u0432 \u041d\u0430\u0441\u0438\u043c \u0425\u0443\u0441\u0430\u043d\u0431\u043e\u0435\u0432\u0438\u0447 \u0410\u041a\u0422 \u0451\u0440\u0434\u0430\u043c\u0438\u0434\u0430 \u00abWhat is advertisement?\u00bb \u043d\u043e\u043c\u043b\u0438 \u043e\u0447\u0438\u049b \u0434\u0430\u0440\u0441 \u045e\u0442\u0434\u0438. \u049a\u045e\u0439\u0438\u0434\u0430 \u0443\u0448\u0431\u0443 \u043e\u0447\u0438\u049b \u0434\u0430\u0440\u0441\u0434\u0430\u043d \u043e\u043b\u0438\u043d\u0433\u0430\u043d \u0444\u043e\u0442\u043e\u0436\u0430\u043c\u043b\u0430\u043c\u0430\u043b\u0430\u0440\u043d\u0438 \u0432\u0430 \u0434\u0430\u0440\u0441 \u0438\u0448\u043b\u0430\u043d\u043c\u0430\u0441\u0438\u043d\u0438 \u044e\u043a\u043b\u0430\u0431 \u043e\u043b\u0438\u0448\u0438\u043d\u0433\u0438\u0437 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